BYJU: From Initial Success to Near Bankruptcy
Abstract
This paper analyzes the phenomenal growth of an Indian EdTech start-up, BYJU and its equally spectacular downfall with allegations of mismanagement, financial misreporting and fund diversions. By adopting short-term solutions, including expensive acquisitions, and massive employee retrenchments, BYJU has failed to address the core problems plaguing its business. In 2024, India's federal government has launched an investigation into the finances of BYJU. The rise and fall of this EdTech start-up provide some important lessons which could serve as pointers for future start-ups especially those who are trying to navigate through the complex labyrinth of Indian financial and regulatory framework.
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How to Cite
Celich, C., Piranditya, A.A. (2025). BYJU: From Initial Success to Near Bankruptcy. 13th Higher Education Institutions Conference (HEIC 2025), 04-05 September, 2025, Dubrovnik (Croatia). https://doi.org/10.66781/heic.2025.14
