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Digital Transformation in Higher Education – Student’s Angle

Tomislav Kesić1 , Denis Alajbeg1 , Luka Kučer1
1 Zagreb School of Economics and Management, Zagreb, Croatia

Abstract

Digital transformation has been one of the key topics among the academic community over the last few decades and is one of the major forces shaping the behavior of both private individuals and legal entities. Digital transformation in higher education, especially involving artificial intelligence, will have significant consequences for higher education, just as it has already had for other sectors and economic participants. The goal of this paper was to provide insight in the use of generative AI from the students perspective mainly connected to their academic AI usage, and its benefits and downsides. In order to accomplish this goal, an extensive survey involving 92 students at the Zagreb School of Economics and Management regarding the use of generative AI was conducted. The study further confirmed that there are multiple areas where generative AI can assist students with their academic progress and teaching, while also stressing some of the apparent limitations of these tools. These results additionally highlight the need for thoughtful integration of AI into university education and policies.

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Publication Details

Conference
13th Higher Education Institutions Confrence
Theme
ARTIFICIAL INTELLIGENCE: THE FUTURE OF EDUCATION IN TIMES OF GLOBAL CHANGE
Location
04-05 September, 2025, Dubrovnik (Croatia)
Publisher
MATE Ltd., Zagreb
Year
2025
Pages
65-77
DOI
10.xxxx/heic.2024.05
ISSN
2991-9371
Review
Double-Blind Peer Reviewed
Edited by
Karmela Aleksić-Maslać and Mateja Kovačić

How to Cite

Kesić, T., Alajbeg, D., Kučer, L. (2025). Digital Transformation in Higher Education – Student’s Angle. 13th Higher Education Institutions Confrence, 04-05 September, 2025, Dubrovnik (Croatia). https://doi.org/10.xxxx/heic.2024.05