Impact of artificial intelligence and digitalization on sustainable entrepreneurship
Abstract
In today`s business world, the concept of sustainable entrepreneurship is closely associated with artificial intelligence and digitalization. Digitalization, artificial intelligence and sustainability have become the central forces of modern entrepreneurship, shaping new business models and influencing the competitiveness of companies on the global level. The main objective of this paper is to analyse the impact of artificial intelligence and digitalization on sustainable entrepreneurship. Methodologically, the research approach relies on the Global Entrepreneurship Monitor (GEM), which was carried out quantitatively, with the help of a survey among the adult population and experts in the national environment. The findings showed clear recommendations from experts in the GEM survey as well as business experts and call for the needs to include relevant digitally and sustainably oriented topics into all educational programs.
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How to Cite
Kunšek, M., Miklič, B., Tekavčič, M. (2025). Impact of artificial intelligence and digitalization on sustainable entrepreneurship. 13th Higher Education Institutions Conference (HEIC 2025), 04-05 September, 2025, Dubrovnik (Croatia). https://doi.org/10.66781/heic.2025.17
